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Pangolins are poorly known species despite their high demand in the illegal international trade. This study has been conducted to analyze the awareness of Filipinos towards the endemic Philippine Pangolin Manis culionensis and how much they would be willing to contribute to its conservation. The respondents were selected from the social media reach of the researchers. The results showed that most of the respondents know about the pangolin from mass media such as news from television. Social media is also a factor in their awareness of the animal. They unanimously agreed that pangolins are important ecologically rather than its medicinal value in the illegal market trade. Overall, the respondents showed a high degree of knowledge of pangolins and have favorable attitudes towards its conservation.
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